As part of the operation of the ReefKeepers web site we collect information about you. This Privacy Policy describes the information that we collect and what this information is used for.

1. Scope of this Privacy Policy

   This Privacy Policy applies to the reefkeepers.co.uk web site (the "Site"). This site practices the data protection principles of good practice, as defined in The Data Protection Act 1998. This policy is limited to the use and disclosure of information that is collected from you on the site. ReefKeepers does not control the privacy policies of third parties, such as the online payment schemes that you will use to pay for your order. You are advised to consult the privacy policies of these third parties before use.

   
   

2. Information Collected

   The primary goal in collecting personal information is to provide a smooth and efficient automated service for the acquisition of goods from participating sellers. We require:

   • Name: This is used in communicate with you, both on the site and via email, and is used purely to provide a 'friendlier' atmosphere
   • Email Address: This is required for 2 reasons:
     1. As a way to uniquely identify you from anyone else in the world. You will use this to 'sign in' to your ReefKeepers account, where you can review all your orders
     2. To notify you of the progress of you order
   • Password: This is used to 'sign in' to your ReefKeepers account. Passwords are stored in an encrypted form and are therefore only known to the user
   • Delivery Address: This is the address to which your goods will be posted.
   • Telephone Number: This is optional, and will only be used with regards to any problem with your order.
   • Your Order(s): The details and status of your orders will be stored by the site. This will allow you to verify the progress of your order from your ReefKeepers account.
   
   

3. Control of Your Password

   You are responsible for all actions taken with your account Email Address and password. Therefore we do not recommend that you disclose these details to any third parties. If you lose control of your account password, you may lose substantial control over your personally identifiable information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately request to change it using the "Forgotten Your Password?" link on the site "sign In" page.

   
   

4. Disclosure of Your Information

   Your information will only be disclosed to sellers to whom you have placed an order, and only information pertinent to the delivery of your goods. It is our policy not to disclosed your personally identifiable information to any third party.

   However, due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be forced to disclose information to the government, law enforcement agencies or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.

   Legal Requests We will cooperate with law enforcement inquiries, as well as other third parties to enforce laws. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of activity that is illegal or may expose us or you to legal liability.

   
   

5. Removing Your Personally Identifiable Information

   Upon your written request, we will deactivate your account and all your personally identifiable information from our active databases. To make this request, email privacy@reefkeepers.co.uk using the same email account that you use to sign in to your ReefKeepers account. The information will be deactivated as soon as reasonably possible.
   We may retain in our files information you have requested to remove in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our User Agreement. Further, such prior information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.

   
   

6. Security

   ReefKeepers uses industry standard practices to safeguard the confidentiality of your personal identifiable information, including "firewalls" and Secure Socket Layers (SSL). ReefKeepers treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access. However, "perfect security" does not exist on the Internet.

   
   

7. Notice of Change

   We may change this Privacy Policy from time to time based on your comments and our need to accurately reflect our data collection and disclosure practices. We provide you with thirty (30) days notice to allow you the opportunity to notify ReefKeepers if you do not agree to such changes.

   
   

Use of this Web site constitutes acceptance of ReefKeepers'
Terms and Conditions of Sale Agreement and Privacy Policy.
Designated trademarks and brands are the property of their respective owners.